Load appropriate view on link click Why Bother Deep Linking? Support multiple entry paths in the appĬ. Support deep link routing inside your app, which means you need to:ī. Handle the redirection to the App/Play Store if the app is not installedĤ. Support all additional metatags for Google, Pinterest, Twitter, etcģ. They don’t work on Pinterest, Twitter, Email, SMS. The worst part about it is that they don’t even work anywhere else.

That’s all they do: tell Facebook how to open up the app if it’s installed. If the app is not installed, the mobile website loads If IMDB installed on the phone, Facebook will open up IMDB right awayī. If no App Links tags, the mobile website loads 100% of the time.Ī. When the Facebook robot scrapes these tags to display a formatted post inside one of the native mobile clients, it changes the click behavior of that link with this logic:ġ. You need to figure out how to host them if you don’t have a site already. These OG tags are read in by the Facebook robot when trying to format the link on Facebook with a picture and a title.Īnd here is the same version with the appropriate App Links tags appended:Īs you can see, App Links are just some metatags that need to be added to your website. Here’s an example of the IMDB page for The Rock with OG tags as most of you might know. If you’re familiar with Open Graph metatags, App Links are basically the same thing with different property labels. It’s a classic case of a marketing team out of control. The most confusing thing about Facebook’s App Links is that they are not actually links.

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